As a LinkedIn Group Trainer and Speaker, my mission is to empower to tell your professional story online. As a team, it is important not only to collectively understand LinkedIn, but also know how to effectively use LinkedIn to market your brand, optimize brand awareness, showcase and highlight what differentiates you from the rest, and WHY you are worthy to get to know.
LinkedIn works with a complex algorithm-Let me help you successfully transform your LinkedIn strategy for REAL Results! Simply filling in your profile is not enough-it may say you are an all-star but your LinkedIn story probably tells a completely different narrative!
“Just because you are on LinkedIn does not mean you are LinkedIn!”
It is easy to build a LinkedIn profile, but you will never fully feel “IN” until you embrace and apply my 4S-system for LinkedIn Success-
Storytelling: Tell a behind the title story that is worthy and taps into the emotional side of readers while tapping into the key components needed to optimize your searchability
Strategy: Showing up, delivering targeted content, establishing credibility, and being a thought-leader
Social-Reciprocity: Continually building trust will help you build and establish your own LinkedIn Community Board
Social Fearlessness: Understanding the steps necessary to overcome imposter syndrome as well as other barriers standing in your way
To be successful on LinkedIn means you are knowledgeable on LI intelligence and netiquette, you have an optimized profile for personal and professional branding, you understand business applications and the search algorithm, you know how to implement a strategy set around goals, and you apply a holistic 6C LinkedIn strategy and approach:
The Linked-Express 6C LinkedIn Strategy and Approach: