Empowering Inclusion and
Connection

// About
About Shelly and Linked-Express
Hi, I am Shelly Elsliger, President of Linked-Express.
My love for LinkedIn started close to two decades ago and I have been honing my LinkedIn skills, knowledge, and know-how ever since.
I am on the list of globally recognized LinkedIn Trainers, a certified coach (ICF), a diversity, inclusion, and equity specialist and leader, a former Forbes writer, a passionate networker, a higher-education career development specialist, and a trusted speaker for LinkedIn Canada.
// LinkedIn Training
LinkedIn Training and Coaching
Empowers professionals and organizations to effectively showcase their value through their unique professional LinkedIn brand story and build a powerful global community.
For more than 20 years, I have been using LinkedIn to push individuals, teams, and organizations forward.
LinkedIn is a powerful social media tool, and it is no longer optional when it comes to meeting your professional online branding goals and telling your professional story.


// On the Cover
Authority 5.0 Magazine cover feature
“I am excited to feature the beautiful Shelly Elsliger on the front cover. She is the LinkedIn queen and has a heart the size of Texas. Shelly “gets” Linkedin and how to win on this platform. Her feature story will give you enough information to implement immediately so you can start to see results. I absolutely LOVE what she stands for. Every person I get the honor of featuring in this magazine has one common theme. They all have big hearts pursuing their mission.”
Mary Henderson
Contributor

The Globe and Mail weekly Women and Work newsletter, part of The Globe and Mail Women’s Collective.
THE gLOBE AND MAIL
// Workshops
SHELLYS SIGNATURE LINKEDIN WORKSHOPS
As a LinkedIn trainer and coach, I empower higher education institutions, corporate teams, entrepreneurs, and networkers to harness the full potential of LinkedIn for professional growth and brand visibility. Through engaging, customized workshops and one-on-one coaching, I provide practical strategies for building standout profiles, creating impactful content, expanding networks, and leveraging LinkedIn for business development and career advancement. Whether it’s helping students transition into the workforce, guiding corporate leaders to strengthen their digital presence, or equipping entrepreneurs to attract clients, I deliver actionable insights that drive real results in today’s competitive digital landscape.
LinkIN2Win: Master LinkedIn Profile Optimization (LPO)
Unlock the full potential of your LinkedIn profile with LinkIN2Win! In this interactive 90-minute workshop, you’ll discover how LinkedIn’s powerful ranking algorithm determines your visibility and networking potential. Learn practical, step-by-step strategies to improve your LinkedIn Profile Optimization score, enhance your professional brand story, and boost your likeability score. From SEO tactics to the art of networking, you’ll leave with the tools to elevate your LinkedIn game and become a standout presence. It’s not just about being on LinkedIn—it’s about being LinkedIn!
LinkedIn for Higher Education: Advance Your Career
LinkedIn is a non-negotiable tool for today’s aspiring professionals. In this dynamic 2-hour workshop, students will gain crucial insights into crafting a standout profile, navigating professional networking, and building connections with confidence. We’ll dive into posting strategies, leveraging LinkedIn’s powerful Alumni tool, and uncovering best practices for job searches and applications. This session is designed to equip the next generation of leaders with the tools to excel in the world of work.
Stop Spinning, Start Winning: LinkedIn for Small Business
As a small business owner, LinkedIn is your secret weapon. In this focused 2-hour workshop, learn how to harness the world’s #1 professional networking platform to elevate your brand, generate leads, and position yourself as a thought leader. Whether you’re a solo entrepreneur or managing a small team, you’ll discover how to optimize your company’s presence on LinkedIn, utilize free tools, and create lasting business growth. Make LinkedIn work for you—locally, globally, and everything in between!
Reinvent Your Company Culture: The LinkedIn Way
Transform your company’s culture with the power of LinkedIn! This 3-hour workshop (or two 90-minute sessions) is all about leveraging the platform to turn employees into passionate brand ambassadors. Learn how to build a unified, collaborative presence on LinkedIn that increases brand awareness, trust, and loyalty. We’ll guide your team through the creation of a compelling LinkedIn profiles and help you tap into the collective power of your workforce to magnify your company’s reach. Join the LinkedIn revolution and elevate your corporate culture to new heights.
LinkedIn in High Heels: Ladies Leading with Confidence Online
Unlock the full potential of your LinkedIn profile with LinkIN2Win! In this interactive 90-minute workshop, you’ll discover how LinkedIn’s powerful ranking algorithm determines your visibility and networking potential. Learn practical, step-by-step strategies to improve your LinkedIn Profile Optimization score, enhance your professional brand story, and boost your likeability score. From SEO tactics to the art of networking, you’ll leave with the tools to elevate your LinkedIn game and become a standout presence. It’s not just about being on LinkedIn—it’s about being LinkedIn!
**All workshops are customizable to suit your specific needs and audience whether that be in the form of a keynote, lunch and learn, presentation, workshop, or guest speaker. Virtual sessions on Zoom can be arranged, ranging from 1 to 3 hours with built-in breaks, Q&A, and follow-up checklists for continued success.
“It is all about going from simply being on LinkedIn to being LINKEDIN.”
Clients who got LINKEDIN!


































Shelly’s SOCIAL APPROACH

SOCIAL STORY TELLING


SOCIAL STRATEGY


SOCIAL RECIPROCITY


SOCIAL CONNECTION

// From Connections to Protection
Coming soon
LinkedIn has become an essential professional platform, serving as a virtual hub for career advancement, networking, and professional development. While the platform boasts a vast network of connections and opportunities, it has also become a battleground for toxic behavior, including bullying, harassment, and public shaming.
From Connections to Protection: Combatting Bullying on LinkedIn delves into the complex world of online bullying on LinkedIn, exploring its impact on individuals and the broader professional landscape. It provides a nuanced understanding of the psychological motivations behind bullying, offering a framework for recognizing, responding to, and preventing such behavior.
Whether you are a recent graduate seeking to establish your professional presence, a seasoned professional looking to navigate the intricacies of online networking, a budding entrepreneur, or a female executive who wants to establish credibility and build a brand on LinkedIn, this book will empower you to protect yourself, set boundaries, and build a supportive online community.
This book will equip you with the tools to thrive on LinkedIn through practical strategies, real-life examples, and actionable tips. It will create a positive and impactful experience that fosters professional growth and personal well-being.
// Workshops
Diversity, Equity, and Inclusion Workshops
These workshops are critical in transforming leadership today because they address the foundational issues influencing how leaders interact with their teams, make decisions, and shape organizational culture to make it more inclusive. If you want a speaker or workshop facilitator, look no further:

Uncovering Unconscious Bias: The First Step Toward Inclusive Leadership
In this engaging workshop, participants will explore how unconscious biases shape their decisions and interactions, often without realizing it. By identifying these hidden biases, individuals and teams can take intentional steps toward more inclusive and equitable behaviors. Through practical exercises and real-world examples, participants will learn strategies to mitigate bias, foster an inclusive work culture, and create more opportunities for diverse talent to thrive.
Understanding and Addressing Microaggressions: Building Respectful Workplaces
This workshop delves into the subtle, often unintentional behaviors and comments—microaggressions—that can alienate or marginalize individuals. Participants will learn how to recognize, address, and prevent microaggressions in the workplace. Through interactive discussions and role-playing, attendees will gain the tools to build respectful environments where everyone feels seen, heard, and valued, fostering a culture of belonging.
Mindfulness and Neutral Language: The Power of Words in Creating Inclusive Spaces
Language shapes the way we think, interact, and include others. This workshop focuses on the importance of using mindful, neutral language in both verbal and written communication to create inclusive environments. Participants will explore how language can unconsciously reinforce stereotypes or biases and will practice techniques to communicate with greater empathy, clarity, and inclusivity.
Cultural Competency: Navigating a Multicultural World with Confidence
In a globalized workplace, cultural competency is key to effective collaboration and leadership. This workshop helps participants understand the importance of cultural awareness and sensitivity in professional settings. Through case studies, group discussions, and self-assessments, attendees will gain insight into how cultural differences impact communication, decision-making, and team dynamics, equipping them with the tools to engage respectfully and effectively across cultures.
Equity, Diversity, and Inclusion Fundamentals: A Blueprint for Workplace Transformation
This foundational workshop introduces participants to equity, diversity, and inclusion (EDI) and explains why these principles are critical for organizational success. Participants will learn the difference between equity and equality, how to foster a diverse workforce and the importance of inclusive practices in creating equitable outcomes. The session will equip individuals with practical strategies to implement EDI initiatives and drive lasting organizational change.
Most workshops are 90 minutes in length, but all can be customized to meet your needs.
// Contact
Contact Linked-Express
If you would like information on services offered, please fill in the form below. I am excited to hear from you.
// RECOMMENDATIONS
What clients had
to say…


I enjoyed witnessing Shelly’s expertise in utilizing LinkedIn to its fullest potential. She approaches every client engagement with a deep understanding of the platform’s mechanics and leverages its features to optimize visibility and engagement. Her strategic insights and hands-on approach have undoubtedly contributed to the success of her clients’ LinkedIn profiles and networking efforts.
Gina Mcneil
Shelly has always been a top-notch professional at everything she does. As a LinkedIn guru, she has continuously helped many navigate its positive uses. Personally, I have asked her to come and conduct mini-workshops on the power of LinkedIn, and she has helped me whenever I’ve had questions about it. She is truly a helpful and knowledgeable person at her craft! I would recommend Shelly to any organization wanting to learn more about LinkedIn and what you can do
Roger Caesar
Shelly Elsliger is an insightful career coach and a true expert in coaching, with a special focus on LinkedIn. Shelly’s passion for her work is contagious, and her depth of knowledge across various coaching elements is truly impressive. What sets Shelly apart is not just her expertise but also her great personality. Working with her is not only professionally enriching but also a pleasure. As a LinkedIn expert, Shelly’s insights are invaluable, and her eloquence as a speaker is captivating.
Adrien-Alexandre Allin
Shelly is a fount of information about LinkedIn and growing your network. Her expertise on the platform and how to leverage it shines through in all the workshops she’s held for CPA Ontario. Her easy-going and friendly approach makes it a joy to listen to her talks. I’ve learned so much from her, and I know all our attendees have as well!
Gloria Annable, CPA Ontario
Samie Ly, Innovatank
Erin Kim
Eric Thananayagam
Nikki Delvand
Niloufar Oveysi
Sayeh Bayat
Chef Jill
Sean Mullin, CPA Ontario
Jennifer Catallo, LinkedIn Canada
Etna Rodriguez
Olga Mestnikova, Intelex Technologies
Barbara Wilson
Maureen David, President, 1769 Distillary
Cindy Ashton
Peter Savoia, National Bank Trust
Tom Brophy, Associate Vice President | Student Affairs and Services, Saint Mary’s University
I had the pleasure of attending a series of training sessions led by Shelly Elsliger, including Unconscious Bias, EDI Fundamentals, and Mindfulness and Cultural Competency, at KTG. Shelly brought a wealth of knowledge and practical insights that were eye-opening and transformative for our team. Her ability to tailor complex equity and inclusion concepts to our industry was remarkable. She created an engaging and safe space online for open discussion, which allowed everyone—from drivers and office staff to the leadership team—to participate fully and reflect on their personal and professional biases. The session on Mindfulness and cultural competency was particularly impactful, helping us develop more empathetic, inclusive communication with diverse colleagues and clients. Shelly’s training style is dynamic, thoughtful, and deeply respectful of different perspectives, making her a standout facilitator. I highly recommend her for any organization that fosters a more inclusive, culturally competent workplace.
HR Team, Kriska
Kati Kilfoil, Assistant Director | Residence Life at Saint Mary's University.
The CERIC tean




