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// About

About Shelly and Linked-Express

Hi, I am Shelly Elsliger, President of Linked-Express.
My love for LinkedIn started close to two decades ago and I have been honing my LinkedIn skills, knowledge, and know-how ever since.

I am on the list of globally recognized LinkedIn Trainers, a certified coach (ICF), a diversity, inclusion, and equity specialist and leader, a former Forbes writer, a passionate networker, a higher-education career development specialist, and a trusted speaker for LinkedIn Canada.

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// LinkedIn Training

LinkedIn Training and Coaching

Empowers professionals and organizations to effectively showcase their value through their unique professional LinkedIn brand story and build a powerful global community.

For more than 20 years, I have been using LinkedIn to push individuals, teams, and organizations forward.

LinkedIn is a powerful social media tool, and it is no longer optional when it comes to meeting your professional online branding goals and telling your professional story.

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// On the Cover

Authority 5.0 Magazine cover feature

“I am excited to feature the beautiful Shelly Elsliger on the front cover. She is the LinkedIn queen and has a heart the size of Texas. Shelly “gets” Linkedin and how to win on this platform. Her feature story will give you enough information to implement immediately so you can start to see results. I absolutely LOVE what she stands for. Every person I get the honor of featuring in this magazine has one common theme. They all have big hearts pursuing their mission.”

Mary Henderson

Enjoy the Issue

Contributor

The Globe and Mail weekly Women and Work newsletter, part of The Globe and Mail Women’s Collective.

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THE gLOBE AND MAIL

// Workshops

SHELLYS SIGNATURE LINKEDIN WORKSHOPS

As a LinkedIn trainer and coach, I empower higher education institutions, corporate teams, entrepreneurs, and networkers to harness the full potential of LinkedIn for professional growth and brand visibility. Through engaging, customized workshops and one-on-one coaching, I provide practical strategies for building standout profiles, creating impactful content, expanding networks, and leveraging LinkedIn for business development and career advancement. Whether it’s helping students transition into the workforce, guiding corporate leaders to strengthen their digital presence, or equipping entrepreneurs to attract clients, I deliver actionable insights that drive real results in today’s competitive digital landscape.

LinkIN2Win: Master LinkedIn Profile Optimization (LPO)

Unlock the full potential of your LinkedIn profile with LinkIN2Win! In this interactive 90-minute workshop, you’ll discover how LinkedIn’s powerful ranking algorithm determines your visibility and networking potential. Learn practical, step-by-step strategies to improve your LinkedIn Profile Optimization score, enhance your professional brand story, and boost your likeability score. From SEO tactics to the art of networking, you’ll leave with the tools to elevate your LinkedIn game and become a standout presence. It’s not just about being on LinkedIn—it’s about being LinkedIn!

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LinkedIn for Higher Education: Advance Your Career

LinkedIn is a non-negotiable tool for today’s aspiring professionals. In this dynamic 2-hour workshop, students will gain crucial insights into crafting a standout profile, navigating professional networking, and building connections with confidence. We’ll dive into posting strategies, leveraging LinkedIn’s powerful Alumni tool, and uncovering best practices for job searches and applications. This session is designed to equip the next generation of leaders with the tools to excel in the world of work.

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Stop Spinning, Start Winning: LinkedIn for Small Business

As a small business owner, LinkedIn is your secret weapon. In this focused 2-hour workshop, learn how to harness the world’s #1 professional networking platform to elevate your brand, generate leads, and position yourself as a thought leader. Whether you’re a solo entrepreneur or managing a small team, you’ll discover how to optimize your company’s presence on LinkedIn, utilize free tools, and create lasting business growth. Make LinkedIn work for you—locally, globally, and everything in between!

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Reinvent Your Company Culture: The LinkedIn Way

Transform your company’s culture with the power of LinkedIn! This 3-hour workshop (or two 90-minute sessions) is all about leveraging the platform to turn employees into passionate brand ambassadors. Learn how to build a unified, collaborative presence on LinkedIn that increases brand awareness, trust, and loyalty. We’ll guide your team through the creation of a compelling LinkedIn profiles and help you tap into the collective power of your workforce to magnify your company’s reach. Join the LinkedIn revolution and elevate your corporate culture to new heights.

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LinkedIn in High Heels: Ladies Leading with Confidence Online

Unlock the full potential of your LinkedIn profile with LinkIN2Win! In this interactive 90-minute workshop, you’ll discover how LinkedIn’s powerful ranking algorithm determines your visibility and networking potential. Learn practical, step-by-step strategies to improve your LinkedIn Profile Optimization score, enhance your professional brand story, and boost your likeability score. From SEO tactics to the art of networking, you’ll leave with the tools to elevate your LinkedIn game and become a standout presence. It’s not just about being on LinkedIn—it’s about being LinkedIn!

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**All workshops are customizable to suit your specific needs and audience whether that be in the form of a keynote, lunch and learn, presentation, workshop, or guest speaker. Virtual sessions on Zoom can be arranged, ranging from 1 to 3 hours with built-in breaks, Q&A, and follow-up checklists for continued success.

“It is all about going from simply being on LinkedIn to being LINKEDIN.”

Clients who got LINKEDIN!

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Shelly’s SOCIAL APPROACH

SOCIAL STORY TELLING

SOCIAL STRATEGY

SOCIAL RECIPROCITY

SOCIAL CONNECTION

// From Connections to Protection

Coming soon

LinkedIn has become an essential professional platform, serving as a virtual hub for career advancement, networking, and professional development. While the platform boasts a vast network of connections and opportunities, it has also become a battleground for toxic behavior, including bullying, harassment, and public shaming.

From Connections to Protection: Combatting Bullying on LinkedIn delves into the complex world of online bullying on LinkedIn, exploring its impact on individuals and the broader professional landscape. It provides a nuanced understanding of the psychological motivations behind bullying, offering a framework for recognizing, responding to, and preventing such behavior.

Whether you are a recent graduate seeking to establish your professional presence, a seasoned professional looking to navigate the intricacies of online networking, a budding entrepreneur, or a female executive who wants to establish credibility and build a brand on LinkedIn, this book will empower you to protect yourself, set boundaries, and build a supportive online community.

This book will equip you with the tools to thrive on LinkedIn through practical strategies, real-life examples, and actionable tips. It will create a positive and impactful experience that fosters professional growth and personal well-being.

Coming soon

// Workshops

Diversity, Equity, and Inclusion Workshops

These workshops are critical in transforming leadership today because they address the foundational issues influencing how leaders interact with their teams, make decisions, and shape organizational culture to make it more inclusive. If you want a speaker or workshop facilitator, look no further:

Uncovering Unconscious Bias: The First Step Toward Inclusive Leadership

In this engaging workshop, participants will explore how unconscious biases shape their decisions and interactions, often without realizing it. By identifying these hidden biases, individuals and teams can take intentional steps toward more inclusive and equitable behaviors. Through practical exercises and real-world examples, participants will learn strategies to mitigate bias, foster an inclusive work culture, and create more opportunities for diverse talent to thrive.

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Understanding and Addressing Microaggressions: Building Respectful Workplaces

This workshop delves into the subtle, often unintentional behaviors and comments—microaggressions—that can alienate or marginalize individuals. Participants will learn how to recognize, address, and prevent microaggressions in the workplace. Through interactive discussions and role-playing, attendees will gain the tools to build respectful environments where everyone feels seen, heard, and valued, fostering a culture of belonging.

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Mindfulness and Neutral Language: The Power of Words in Creating Inclusive Spaces

Language shapes the way we think, interact, and include others. This workshop focuses on the importance of using mindful, neutral language in both verbal and written communication to create inclusive environments. Participants will explore how language can unconsciously reinforce stereotypes or biases and will practice techniques to communicate with greater empathy, clarity, and inclusivity.

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Cultural Competency: Navigating a Multicultural World with Confidence

In a globalized workplace, cultural competency is key to effective collaboration and leadership. This workshop helps participants understand the importance of cultural awareness and sensitivity in professional settings. Through case studies, group discussions, and self-assessments, attendees will gain insight into how cultural differences impact communication, decision-making, and team dynamics, equipping them with the tools to engage respectfully and effectively across cultures.

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Equity, Diversity, and Inclusion Fundamentals: A Blueprint for Workplace Transformation

This foundational workshop introduces participants to equity, diversity, and inclusion (EDI) and explains why these principles are critical for organizational success. Participants will learn the difference between equity and equality, how to foster a diverse workforce and the importance of inclusive practices in creating equitable outcomes. The session will equip individuals with practical strategies to implement EDI initiatives and drive lasting organizational change.

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Most workshops are 90 minutes in length, but all can be customized to meet your needs.

// Contact

Contact Linked-Express

If you would like information on services offered, please fill in the form below. I am excited to hear from you.

// RECOMMENDATIONS

What clients had
to say…

I enjoyed witnessing Shelly’s expertise in utilizing LinkedIn to its fullest potential. She approaches every client engagement with a deep understanding of the platform’s mechanics and leverages its features to optimize visibility and engagement. Her strategic insights and hands-on approach have undoubtedly contributed to the success of her clients’ LinkedIn profiles and networking efforts.

Gina Mcneil

Shelly has always been a top-notch professional at everything she does. As a LinkedIn guru, she has continuously helped many navigate its positive uses. Personally, I have asked her to come and conduct mini-workshops on the power of LinkedIn, and she has helped me whenever I’ve had questions about it. She is truly a helpful and knowledgeable person at her craft! I would recommend Shelly to any organization wanting to learn more about LinkedIn and what you can do

Roger Caesar

Shelly Elsliger is an insightful career coach and a true expert in coaching, with a special focus on LinkedIn. Shelly’s passion for her work is contagious, and her depth of knowledge across various coaching elements is truly impressive. What sets Shelly apart is not just her expertise but also her great personality. Working with her is not only professionally enriching but also a pleasure. As a LinkedIn expert, Shelly’s insights are invaluable, and her eloquence as a speaker is captivating.

Adrien-Alexandre Allin

Shelly is a fount of information about LinkedIn and growing your network. Her expertise on the platform and how to leverage it shines through in all the workshops she’s held for CPA Ontario. Her easy-going and friendly approach makes it a joy to listen to her talks. I’ve learned so much from her, and I know all our attendees have as well!

Gloria Annable, CPA Ontario

It has been a tremendous pleasure to work with Shelly. As part of the Innovation project, we meet on a regular basis to build a robust Career Fundamentals Course made up of professional skill modules including, but not limited to, LinkedIn, EDI, Workplace Success, Diversity, Equity, and Inclusion, The Scannable Resume, and Conflict Transformation. Shelly is an integral member of the diverse Innovatank team as we set to build fantastic learning experiences. Additionally, she is a true champion for our project and an Advisor on the Board. Shelly is honestly a rare human being who is kind-hearted, generous, extremely talented, and straightforward. When she agrees to work with you, she will create fireworks. We need more people like this. She doesn’t waste time; she just gets things done and she always makes everyone feel at home. Incredible person!

Samie Ly, Innovatank

Shelly is not only an incredible LinkedIn coach but a truly supportive mentor for her students. As I started my own organization, Brew, I knew that I needed to host an impactful event to engage and captivate our students. I knew that Shelly was the perfect person to ask! She delivered yet another remarkable workshop that was tailored to our organization’s needs and values. She was informative, friendly, and inspiring to students just beginning their personal branding journey. Thanks to Shelly, this workshop ended up being one of our most successful and positively reviewed events. On a personal level, as someone who attended more than five of Shelly’s workshops, I am confident in saying that I learned something new every session. She has always supported and cared for my career development, willing to always help with open arms. Thank you, Shelly, for being such a huge motivator during my undergrad years!

Erin Kim

Shelly opened the John Molson Human Resources and Management Association’s (JHMA) Diversity & Governance Conference 2021 with an impactful LinkedIn presentation so participants can better develop their LinkedIn stories, proactively strengthen LinkedIn relationships, and develop an inclusive and supportive community on LinkedIn. There were a lot of LinkedIn “ah-ha” moments and participants received a lot of great tips and strategies to implement and create a diverse, inclusive, powerful, and supportive community online based on social reciprocity and connectivity. Shelly knows LinkedIn and her ability to understand LinkedIn well beyond profile building is what truly made a difference for participants. I highly recommend Shelly!

Eric Thananayagam

Shelly ran a spectacular LinkedIn workshop over Zoom for our student participants at Elevate. Elevate is a not-for-profit organization that provides career mentorship for Racialized Youth in low-income neighbourhoods across Toronto. Not only did Shelly voluntarily run the session, but she motivated a spectacular amount of confidence among our students by giving them the tools to craft their personal stories. She lead an organized and well-detailed session with tremendous candour. We look forward to continuing our collaborations with her!

Nikki Delvand

Shelly is one of the most inspiring LinkedIn Speakers, I have worked with. She delivered a stellar presentation teaching pre-arrival newcomers about Leveraging their LinkedIn Story for Success.She is building relationships from the heart. She is a wonderful coach and an even more wonderful person!

Niloufar Oveysi

Shelly delivered a superb virtual LinkedIn webinar for more than 90 engineering graduate students at our ILead: Grad event at the University of Toronto. Her webinar entitled LinkedIn: The Power of Your Professional Story and Social Influence was insightful, engaging, and very well received by our audience. Shelly was also very friendly and personable, making it easy for those in attendance to talk to her and ask questions, which Shelly was eager to answer. I highly recommend Shelly’s workshops as a great way to enhance your professional story and brand on LinkedIn.

Sayeh Bayat

I have nothing but praise and good things to say about Shelly. Her #DecideToBeKind Initiative against bullying on LinkedIn has been a highlight of my year. There are so many people that she has helped and mentored, including myself. Shelly is all about inclusion and euity and a true driving force on LinkedIn to ensure that LinkedIn remains a positive and safe space.To know Shelly is to love Shelly. I highly recommend her and thank her for her kindness and support. She’s amazing.

Chef Jill

Shelly has done nearly a dozen workshops for our CPA Ontario Ambassadors at universities and colleges across the province. Seeing the impact of Shelly’s workshop and unique coaching style on our students has been one of the most rewarding parts of my job. We connect, laugh and leave every workshop better versions of ourselves and empowered to articulate our brand’s story on the most power networking platform in our world. I highly recommend Shelly and Linkedin Express to anyone looking to take their personal brand to the next level.

Sean Mullin, CPA Ontario

Shelly’s deep experience with LinkedIn, career services, her life-long learner perspective coupled with being a fierce goal-oriented strategist cannot be overestimated. Shelly is a master of LinkedIn and knows our software inside. In all of her presentations, workshops and mentoring throughout the program Shelly explains our products clearly and possesses incredible instincts for identifying and pursuing opportunities to bring the value of our products to students, her peers and the public at large. Most importantly, however, is that fact that Shelly leads by example and our team here at LinkedIn have found her enthusiasm and dedication both inspiring and motivating. Shelly truly makes the impossible possible. She is an extraordinary individual and I am grateful to have had the opportunity to work with her and look forward to counting to build our partnership in the future.

Jennifer Catallo, LinkedIn Canada

LinkedIn rockstar, passionate leader, great instructor & commitment to people’s development are some attributes that I experienced with Shelly when working together at our workshop: Untap your talent. She was generous with her time and shared an enormous amount of knowledge with our attendees. She answered questions and allowed EXATEC Ontario professionals to reframe their stories and capitalize the benefits of LinkedIn. I recommend her and her workshops as great tools to improve your presence in this social media tool. She is an authority in this field and an incredible, talented and caring woman.

Etna Rodriguez

Thank you to Shelly for speaking to our Women’s Network Club members at Intelex Technologies Inc. We had so much fun and so many A-Ha! moments! The LinkedIn in High Heels: Rise Up and Lead Online is Shelly ‘s signature workshop – all about women leading-IN and becoming IN-influential leaders online – focused on optimizing your LinkedIn profile for personal and professional branding.

Olga Mestnikova, Intelex Technologies

Shelly presented to a group of about 35 career practitioners at a professional development event for the Ontario Association of Career Management (OACM). Her session entitled Mastering Professional Profiling and Carrying an On-Line Presence, was very informative, engaging, and spot-on for the audience. As career professionals we need to ensure we are living our own brand in our online presence. We also need to be able to support our clients in setting up their profiles and using LinkedIn as a tool for career success. Where Shelly really added value was in teaching us how to leverage LinkedIn not just for profiling, but for branding, and creating an engaging experience with our networks. On behalf of the Board of Directors of OACM, I offer our strong recommendation of Shelly as an excellent speaker and as a social media expert.

Barbara Wilson

I attended Shelly’s Social Media Bootcamp at Vanier College and found her coaching style to be very engaging. The course was extremely informative, and she provided very insightful tips on how to effectively use social media for business, as-well-as for personal branding. Several months later, Shelly worked with me as a Social Media Strategist for my new business, 1769 Distillery, helping to set up the company’s LinkedIn page and develop a social media marketing strategy. She is easy to work with, upbeat, positive, and provides clients with a lot of current and relevant material. I highly recommend Shelly as a social media strategist for both individual and corporate needs.

Maureen David, President, 1769 Distillary

Working with Shelly was mind blowing. I was very impressed with how quickly she was able to target my exact needs and give me step by step strategy on how to create an impactful profile that speaks directly to my ideal clientele as well as connect with the key influencers in my field. She offers phenomenal insight and is 110% commitment to the success of her clients. Shelly is a star… a must hire!

Cindy Ashton

Shelly is an experienced career coach with real value to bring to individuals using tools such as potential around LinkedIn and job searching. Her expert advice and common-sense approach are commendable, and she does it all with a very personable attitude that makes you feel like you can achieve anything!

Peter Savoia, National Bank Trust

Thanks Tania, and just a quick note of appreciation to you both for your wonderful presentation.The staff from Student Affairs and Services truly enjoyed and benefitted from your presentation on unconscious bias. I’d like to express my sincere appreciation to you. Thanks for a wonderful and impactful presentation.

Tom Brophy, Associate Vice President | Student Affairs and Services, Saint Mary’s University

I had the pleasure of attending a series of training sessions led by Shelly Elsliger, including Unconscious Bias, EDI Fundamentals, and Mindfulness and Cultural Competency, at KTG. Shelly brought a wealth of knowledge and practical insights that were eye-opening and transformative for our team. Her ability to tailor complex equity and inclusion concepts to our industry was remarkable. She created an engaging and safe space online for open discussion, which allowed everyone—from drivers and office staff to the leadership team—to participate fully and reflect on their personal and professional biases. The session on Mindfulness and cultural competency was particularly impactful, helping us develop more empathetic, inclusive communication with diverse colleagues and clients. Shelly’s training style is dynamic, thoughtful, and deeply respectful of different perspectives, making her a standout facilitator. I highly recommend her for any organization that fosters a more inclusive, culturally competent workplace.

HR Team, Kriska

Thank you for presenting leadership training to the student leaders on Brave Safe Space, Anti-Racism, and Unconscious Bias. The level of discussion and self-disclosures from the participants were great indicators of the success of the training session!

Kati Kilfoil, Assistant Director | Residence Life at Saint Mary's University.

Amazing LinkedIn Session at CERIC. Great feedback, great participation, and a lot of LinkedIn learning. Thank you for hosting a session on How to Rise Up and Lead on LinkedIn. Thanks also for being an Author for Careerwise to add to tips and training resources.

The CERIC tean

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Contact Us

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  • selsliger@gmail.com
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