Empowering Inclusion and
Connection

// About

About Shelly and Linked-Express

Hi, I am Shelly Elsliger, President of Linked-Express.
My love for LinkedIn started close to two decades ago and I have been honing my LinkedIn skills, knowledge, and know-how ever since.

I am on the list of globally recognized LinkedIn Trainers, a certified coach (ICF), a diversity, inclusion, and equity specialist and leader, a former Forbes writer, a passionate networker, a higher-education career development specialist, and a trusted speaker for LinkedIn Canada.

// LinkedIn Training

LinkedIn Training and Coaching

Empowers professionals and organizations to effectively showcase their value through their unique professional LinkedIn brand story and build a powerful global community.

For more than 20 years, I have been using LinkedIn to push individuals, teams, and organizations forward.

LinkedIn is a powerful social media tool, and it is no longer optional when it comes to meeting your professional online branding goals and telling your professional story.

// On the Cover

Authority 5.0 Magazine cover feature

“I am excited to feature the beautiful Shelly Elsliger on the front cover. She is the LinkedIn queen and has a heart the size of Texas. Shelly “gets” Linkedin and how to win on this platform. Her feature story will give you enough information to implement immediately so you can start to see results. I absolutely LOVE what she stands for. Every person I get the honor of featuring in this magazine has one common theme. They all have big hearts pursuing their mission.”

Mary Henderson

Contributor

The Globe and Mail weekly Women and Work newsletter, part of The Globe and Mail Women’s Collective.

THE gLOBE AND MAIL

// Workshops

SHELLYS SIGNATURE LINKEDIN WORKSHOPS

As a LinkedIn trainer and coach, I empower higher education institutions, corporate teams, entrepreneurs, and networkers to harness the full potential of LinkedIn for professional growth and brand visibility. Through engaging, customized workshops and one-on-one coaching, I provide practical strategies for building standout profiles, creating impactful content, expanding networks, and leveraging LinkedIn for business development and career advancement. Whether it’s helping students transition into the workforce, guiding corporate leaders to strengthen their digital presence, or equipping entrepreneurs to attract clients, I deliver actionable insights that drive real results in today’s competitive digital landscape.

LinkIN2Win: Master LinkedIn Profile Optimization (LPO)

Unlock the full potential of your LinkedIn profile with LinkIN2Win! In this interactive 90-minute workshop, you’ll discover how LinkedIn’s powerful ranking algorithm determines your visibility and networking potential. Learn practical, step-by-step strategies to improve your LinkedIn Profile Optimization score, enhance your professional brand story, and boost your likeability score. From SEO tactics to the art of networking, you’ll leave with the tools to elevate your LinkedIn game and become a standout presence. It’s not just about being on LinkedIn—it’s about being LinkedIn!

LinkedIn for Higher Education: Advance Your Career

LinkedIn is a non-negotiable tool for today’s aspiring professionals. In this dynamic 2-hour workshop, students will gain crucial insights into crafting a standout profile, navigating professional networking, and building connections with confidence. We’ll dive into posting strategies, leveraging LinkedIn’s powerful Alumni tool, and uncovering best practices for job searches and applications. This session is designed to equip the next generation of leaders with the tools to excel in the world of work.

Stop Spinning, Start Winning: LinkedIn for Small Business

As a small business owner, LinkedIn is your secret weapon. In this focused 2-hour workshop, learn how to harness the world’s #1 professional networking platform to elevate your brand, generate leads, and position yourself as a thought leader. Whether you’re a solo entrepreneur or managing a small team, you’ll discover how to optimize your company’s presence on LinkedIn, utilize free tools, and create lasting business growth. Make LinkedIn work for you—locally, globally, and everything in between!

Reinvent Your Company Culture: The LinkedIn Way

Transform your company’s culture with the power of LinkedIn! This 3-hour workshop (or two 90-minute sessions) is all about leveraging the platform to turn employees into passionate brand ambassadors. Learn how to build a unified, collaborative presence on LinkedIn that increases brand awareness, trust, and loyalty. We’ll guide your team through the creation of a compelling LinkedIn profiles and help you tap into the collective power of your workforce to magnify your company’s reach. Join the LinkedIn revolution and elevate your corporate culture to new heights.

LinkedIn in High Heels: Ladies Leading with Confidence Online

Unlock the full potential of your LinkedIn profile with LinkIN2Win! In this interactive 90-minute workshop, you’ll discover how LinkedIn’s powerful ranking algorithm determines your visibility and networking potential. Learn practical, step-by-step strategies to improve your LinkedIn Profile Optimization score, enhance your professional brand story, and boost your likeability score. From SEO tactics to the art of networking, you’ll leave with the tools to elevate your LinkedIn game and become a standout presence. It’s not just about being on LinkedIn—it’s about being LinkedIn!

**All workshops are customizable to suit your specific needs and audience whether that be in the form of a keynote, lunch and learn, presentation, workshop, or guest speaker. Virtual sessions on Zoom can be arranged, ranging from 1 to 3 hours with built-in breaks, Q&A, and follow-up checklists for continued success.

“It is all about going from simply being on LinkedIn to being LINKEDIN.”

Clients who got LINKEDIN!

Shelly’s SOCIAL APPROACH

SOCIAL STORY TELLING

SOCIAL STRATEGY

SOCIAL RECIPROCITY

SOCIAL CONNECTION

// From Connections to Protection

Coming soon

LinkedIn has become an essential professional platform, serving as a virtual hub for career advancement, networking, and professional development. While the platform boasts a vast network of connections and opportunities, it has also become a battleground for toxic behavior, including bullying, harassment, and public shaming.

From Connections to Protection: Combatting Bullying on LinkedIn delves into the complex world of online bullying on LinkedIn, exploring its impact on individuals and the broader professional landscape. It provides a nuanced understanding of the psychological motivations behind bullying, offering a framework for recognizing, responding to, and preventing such behavior.

Whether you are a recent graduate seeking to establish your professional presence, a seasoned professional looking to navigate the intricacies of online networking, a budding entrepreneur, or a female executive who wants to establish credibility and build a brand on LinkedIn, this book will empower you to protect yourself, set boundaries, and build a supportive online community.

This book will equip you with the tools to thrive on LinkedIn through practical strategies, real-life examples, and actionable tips. It will create a positive and impactful experience that fosters professional growth and personal well-being.

// Workshops

Diversity, Equity, and Inclusion Workshops

These workshops are critical in transforming leadership today because they address the foundational issues influencing how leaders interact with their teams, make decisions, and shape organizational culture to make it more inclusive. If you want a speaker or workshop facilitator, look no further:

Uncovering Unconscious Bias: The First Step Toward Inclusive Leadership

In this engaging workshop, participants will explore how unconscious biases shape their decisions and interactions, often without realizing it. By identifying these hidden biases, individuals and teams can take intentional steps toward more inclusive and equitable behaviors. Through practical exercises and real-world examples, participants will learn strategies to mitigate bias, foster an inclusive work culture, and create more opportunities for diverse talent to thrive.

Understanding and Addressing Microaggressions: Building Respectful Workplaces

This workshop delves into the subtle, often unintentional behaviors and comments—microaggressions—that can alienate or marginalize individuals. Participants will learn how to recognize, address, and prevent microaggressions in the workplace. Through interactive discussions and role-playing, attendees will gain the tools to build respectful environments where everyone feels seen, heard, and valued, fostering a culture of belonging.

Mindfulness and Neutral Language: The Power of Words in Creating Inclusive Spaces

Language shapes the way we think, interact, and include others. This workshop focuses on the importance of using mindful, neutral language in both verbal and written communication to create inclusive environments. Participants will explore how language can unconsciously reinforce stereotypes or biases and will practice techniques to communicate with greater empathy, clarity, and inclusivity.

Cultural Competency: Navigating a Multicultural World with Confidence

In a globalized workplace, cultural competency is key to effective collaboration and leadership. This workshop helps participants understand the importance of cultural awareness and sensitivity in professional settings. Through case studies, group discussions, and self-assessments, attendees will gain insight into how cultural differences impact communication, decision-making, and team dynamics, equipping them with the tools to engage respectfully and effectively across cultures.

Equity, Diversity, and Inclusion Fundamentals: A Blueprint for Workplace Transformation

This foundational workshop introduces participants to equity, diversity, and inclusion (EDI) and explains why these principles are critical for organizational success. Participants will learn the difference between equity and equality, how to foster a diverse workforce and the importance of inclusive practices in creating equitable outcomes. The session will equip individuals with practical strategies to implement EDI initiatives and drive lasting organizational change.

Most workshops are 90 minutes in length, but all can be customized to meet your needs.

// Contact

Contact Linked-Express

If you would like information on services offered, please fill in the form below. I am excited to hear from you.

// RECOMMENDATIONS

What clients had
to say…